001 β june 2026
first issue of why the hype? zine. photocopier cut-and-paste.
001 β june 2026cover

p. 1

motivation
ever wondered how zines are born? apparently all it takes is an itch about something. the ones you ignore and wonβt go away. the longer you ignore them, the bigger the scratch they gonna need.
next thing you're buying A3 paper, start drawing things and compile loose ideas into structured text. add some pictures. it starts coming together, a couple of empty spots here and there. it won't take long to fill them
a zine has never been a goal but itβs got the perfect absence-of-format for a bunch of things floating on my mind for too long.
in order to make room for other ideas to flourish in the brain, I'm dumping everything I believe today regarding the big-feed, how much it harms us and how fun it can be to join the resistance and fight the broligarchy
it's probably important to say this one issue was planned in a handful of small bursts with a big push only a couple of hours before the printing deadline, from notes to full chunks of text in one sitting and without third party proofreading. this seems to be the only viable way of doing it around here.
that said, if it feels rushed is only due to the urgency of these matters.
it's all connected
big-techs bribe capitalist govs by rigging elections and influence regulations to favor them and cement their monopoly or a chunk of userbase. the overlords love the monopolies run by the broligarchy because it's only a few guys to control, easy access to lots of people at once, easier to push an agenda.
the broligarchs running the big-tech feud acquire and merge, making the internet feel like it's just 4 scrolling feeds and nothing else. then they run usability campaigns to improve dollar/eyeball and get you locked in. the unidimensional big feeds inside closed gardens is the dream of any authoritarian movement because it's only a few handful streams to push agenda to - imagine if we were all in different websites?!
they process your follows, interests and behaviours only to print the highest-bidding and best-targeted advertisement at the moment. throw in a few sponsored user content, the wannabe influencer and suggest a couple new pages - anything but the content from the people, places, artists and brands you actually follow.
no one asked us how we felt about an unidimensional internet promoted by a handful of douchebags, controlled by the us fascist gov, funded by the ads we're seeing and a gov-rigged stock market. regardless of how we feel about capitalism, if we want change, it seems like the fight will have to happen in capitalism's very own field
comments on p. 1
p. 2

it's all connected
the neverending feed dilutes communities into a couple comments and replies on a short-lived post shown to 10% of the followship of the author. no one knows who's behind that @handle so people get meaner. without communities it's hard-to-impossible for communities to organize and demand change.
posts refresh faster than one can see them, devaluing content into nothing. this puts ai slop, a few prints of text in the notes app, the art you care about or memes at about the same level. they're framed similarly, have the same dimensions and you're supposed to scroll after 3 seconds.
we need to go back to the big, weird, multi-textured internet again. we need to seize the means of distribution - blogs, forums, our own domains, mailing lists, rss feeds - and computing - run open-source tools on an old computer in the office or living room.
this may be our way out the tight internet run by the big-feed mafia. if we stop watching their ads and cancel our subscriptions we may even be able to cause a damage in a very capitalist way - i'm sure they'll appreciate our thought. the biggest lie told by capitalism is that our collective resistance is useless.
join the resistance
honestly resistance won't do much now. we better start organizing reaction.moving out the big-feed. rebuilding online communities. escaping subscription hell.
we'll learn new and old skills, repair and improve what we own. help and get helped by the community. electronics repair, website making and online publishing, self-hosting open-source, community-enabling-software.
we'll drop our subscriptions. we'll value the digital representation of our collection and keep building playlists by collecting files that we'll own forever. we'll cherish those files, burn them on cds and usb sticks, serve on our old laptop and listen on our phone. we'll make backups and share only with our closest ones.
we'll have a more inspiring internet. we'll have the places where communities flourish and become stronger. we'll be closer to our causes, we'll join the discussion and we'll know the people behind the @handle.it'll be normal to have 5 or 10 forums and 20 blogs to check at some point in the week. you'll check each at its own time. you'll be attentively reading meaningful words. no ai slop. no promoted or sponsored posts. and NO ADS!
comments on p. 2
p. 3

rebuild communities
bring your communities back into closed-access invite-only discussion forums. the off-topic is as important as the main subject. everyday interactions will compound over time and your community will grow stronger.
the football club needs a discussion forum; the neighbourhood-watcher needs a blog; the social club needs a forum and a mailing list delivery system; the restaurant down the street and your favorite art-collective all need to blog.
most of the online and offline issues of modern life boil down to the degradation of communities and discussion places where you know the person behind the @handle. social causes debate and organization; meaningful reviews, tips and bidirectional with your peers won't happen in comment boxes under a post that'll be dead tomorrow.
fight for your right-to-repair
planned obsolescence describes the act of designing a product with a planned lifespan shorter than it could be in order to maximize profit. somehow in business talk this term isn't a negative concept or a derogatory term but a great business strategy.
you know the macbook charger cable that stopped working? last time i checked was 70eur. the headphones that stopped working because the cord wasn't secured inside? let's fix them.
the EU has been actively fighting these strategies and demanding products with a longer lifespan, more modular and easier to repair. when buying look for reviews, search the 'buy it for life' boards, check the 'repairability score' and choose consciously.
escape subscription hell
most of what you use online can be running on that old laptop sitting in a drawer, saving you some money off subscriptions to big-tech. the open-source software community very much alive, all you need is the curiosity to learn or find someone in your communities able to help you doing it, ask around.
you can host your experimental websites, the community forums, the blogs. everything.you can even put your own music library in there and listen to your playlists instead of falling for the big-feeds curated recommendations. same with tv and movies. browser-based tools like real-time collaboration on docs; expense tracking; home automation; bookmarks; ai tools.
enter the weird-wild-web
content shouldn't be siloed into platforms, apps or single websites. some magazines you read and some artists you follow are already moving to the and indie and beautifully big weird-wild-web. blogs and rss feeds are coming back. there are ways to bridge your follows on closed platforms into feeds as it they were just another blog.
ever noticed how hard it is to follow the new uploads of subscribed channels on youtube? or how often you miss an event announcement or an artist's release only to find the post a few days later? each of these channels should be a chronological feed, that you can group in folders and available for you to check independently or aggregated.
own your ownline
does an instagram page really tell who you are? we're all a round photo, some text and numbers on the side. do you even care about the numbers? why can't your name be in bigger text written in brat-summer green over fuschia background? you're allowed to pin photos and be thankful. when instagram decides blocking a profile? that person ceases to exist online?
buy a domain: yourname.com, a-nickname.io or banana-stand.fm - anything. it's yours.now design a webpage that IS YOU, learn how to publish it online (lots of free options) and BOOM! you're part of the indie weird web! no one can block it. no ads next to your name.it's crazy out there! the internet IS wild!
comments on p. 3
p. 4

comments on p. 4
p. 5

spot the big-feed
- 'curated', 'recommended', 'for you', 'suggested', 'discovery' = this is the industry feeding you ads, their agenda, sponsored posts and undercover ads but calling it tailored content.
- not able to sort content chronologically. the same ads float around for weeks so its easier to show them between a post from 1 hour ago and one from 3 days ago.
- huge ad/content ratio. ads get targeted to the point of being creepy.
- all profiles look the same, not possible to customize. one round profile picture, a name, a handle, a bio and a link. less of your colors means the ads stand out.
- content follows trends. new tricks to game the algorithm every week. while you're busy 'training your algo', 'gaming the trends' or 'working the reach' the big feed mafia is happy to have you.
- content has 'performance' instead of just being delivered to followers. very hard to find old content. if you follow a recording label why should their content try to reach you instead of just GETTING TO YOU?
fight the big-feed
- cancel all big-tech subscriptions. own your media and digital library.
- don't hit the like button. don't share over DMs. fuck their engagement game: screen capture and share on a messaging app.
- move your communities to the independent web. start blogging. create a forum.
- exchange skills and crafts with other communities.
- learn to self-host your software needs. own your online presence.
- gather bookmarks of your favorite websites, magazines, artists.
- subscribe to feeds. no ads. no 'curated' feed. chronological and filtered by you.
comments on p. 5
back cover

comments on back cover
β end of issue 001 β
comments on cover